Business Manager

Job Description

Main Purpose

• To manage and maximise all new and used vehicle sales enquiries complying with policies, processes and procedures to deliver volume and profitability in-line with budgets, targets and market opportunities.
• To assist the General Sales Manager in maintaining policies and procedures.
• To organise and control the activities of the Sales Executives and administrative support to achieve plans and budgets, ensuring optimum use of all material, financial and personnel resources.
• To encourage and ensure all staff deliver Complete Customer Satisfaction to deliver the maximum customer retention and centre margin.

Key Relationships

• Responsible to:- Sales Manager
• Responsible for:- Sales Executives
• Relationships:- Directors, Centre Principal, Financial Controller, Administration Manager, Sales Administrator, Business Centre Manager, Service Manager, Parts Manager, TGB team and suppliers.

Detailed Responsibilities

• To ensure that the sales department achieves profit targets, maintain margins and control expenses as detailed in budgets and business plans.
• To maximise the new and used car volume and profitability opportunity and actively set out to achieve and exceed dealership objectives for market penetration, used to new ratios and Brand Annual Sales Objectives, in line with market opportunity.
• To oversee the sale of finance and insurance products, added value items, extras and accessories.
• To constantly monitor the sales environment to ensure the highest standards of housekeeping and visual impact.
• To ensure that overheads, costs and expenses are minimised by carefully controlling and utilising all resources effectively.
• To deputise for the Sales Manager as required ensuring continued levels of operational performance.
• To monitor all forms of marketing to ensure that it provides effectiveness.
• To comply with all company operating standards and policies to achieve the maximum departmental performance.
• To comply with all current regulation and legislation applicable to the centres business activities ensuring that we meet any specific operational requirements and standards, such as FCA compliance.
• To ensure that all reporting and administrative functions, returns, record keeping and clerical operations are carried out at the appropriate time and kept up to date.
• To ensure that all sales staff follow the company policies, processes and procedures to drive centre performance.
• To maximise every sales opportunity through the effective management and control of the lead management system.
• Encourage and ensure all staff deliver Complete Customer Satisfaction to deliver the maximum customer retention and centre margin.

Key Success Criteria

• Vehicle sales volumes & margins
• New car manufacturer targets (ASO)
• Access Brand and F&I performance
• Used to new ratio
• Used Car Return on Investment
• Service plan penetration
• Parts and accessories performance
• TFS renewal performance
• VCI performance
• Customer satisfaction (CCS)
• Customer retention (sales to existing customers)
• Staff motivation and low turnover
• Team working across the Centre (e.g. Service and Parts)

Essential

• Good standard of education with a qualification in Maths and English
• Previous experience of and the ability to successfully control a team
• Previous experience of working in a high target driven sales environment within the motor trade
• Excellent communication and organisational skills
• Excellent customer service/people skills
• Polite, calm and approachable persona
• Must be a team player with a flexible ‘can do’ approach
• Must hold a full drivers licence

Desirable

• NVQ Lv3 or higher in customer service
• Hold a recognised motor industry qualification or equivalent
• CMI management or leadership qualification or equivalent