Fast-moving consumer goods (FMCG) is a term that refers to all those little things that make modern life great. Think about your favourite cosmetics or fragrance, the one that never lets you down. Think about all the hygiene products you use daily, such as toothpaste, soap and shower gel. Throw in razors, detergent and food & drink products – and that’s by no means the complete list of FMCG products – and you have yourself a huge industry!
The manufacturers within the FMCG industry are the owners of some of the biggest brands in the world. With the industry moving at an exceptionally rapid pace, there are constant changes being made to brands within the marketplace.
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